Ch. 11 - Developing and Managing Products

Sephora’s new product strategy include Disney’s “ Cinderella” collection by Sephora. This collection is a brand new innovative product that women, identifies with from their childhood. At some point in their life every little girl dreams about being a Disney princess. The beautiful castle, handsome prince charming and happily ever after, is all too enchanting to not believe all the magic will happen in the future. Then, you grow up, reality sets in, and you realize life is not a big fairytale; yet, you can still always dream. And, what better way to channel your childhood princess memories than by using makeup? SEPHORA and Disney Consumer Products have teamed up to create a series of beauty collections focused on the individual style, personality and story of a featured Disney Princess. This fall, they have chosen to focus on Cinderella with a collection of color cosmetics, fragrances and accessories inspired by the 1950 Disney classic animated film “Cinderella.” During its initial test market early fall, the collection sold out within hours on Sephora’s website. With names like Midnight Hour and Moonlit Kiss, the colors in the makeup palette evoke the wintry feel of the movie, while being whimsical and dreamy. This collection is limited.

Disney's "Cinderella"collection by Sephora