CH. 10 – Product ConceptsSephora is a unique concept that keeps on reinventing the desire to live beauty since 1970. It excels at finding creative brands, highlighting trends, shaping aesthetic codes and administering tailor-made advice. It offers freedom to stroll, feel, and experiment. It stimulates emotion by initiating the pleasure of learning, combined with the discovery of a unique shopping experience. With its original products, innovative services and daring communication, Sephora constantly celebrates audacity whilst paving the way for modernity. Sephora usually focuses on “shopping product” which is a product that requires comparison shopping because it is usually more expensive than a convenience product that is found in fewer stores. There is brand loyalty to many of the brands that Sephora sells in stores and online, where as customers tend to favor one brand over the other, Sephora has this advantage because they carry a huge variety of brands thus satisfying all their customers.Sephora carries its own cosmetic line in stores and online, along with other globally recognized brands. Sephora carries hundreds of luxury brands, some of the globally recognized luxury brands that are sold by Sephora are, Lancôme, Yves Saint Laurent, TARINA TARANTINO, Urban Decay, Make up Forever, Hourglass, Korres, LORAC, llamasqua, Guerlain, Clinique, Benefit Cosmetics.
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YVES SAINT LAURENT