Ch. 15 - Retailing
Sephora stores are owned by Louis Vuitton Moet Hennessy
(LVMH), the world's leading luxury goods group. Sephora operates approximately
1,300 stores in 27 countries worldwide, with an expanding base of over 300
stores across North America. I recently visited Sephora in Union Square Manhattan
and it was a delightful experience the staff was very friendly and
helpful. The sales associate/ makeup artist, all wore black this is the color of their uniform because Sephora wants the make up vibrant colors to stand out on the staff. I did not feel hovered over at all, I was given my space to browse the store and if I had a question the sales associate/ makeup artist was always willing to help.The store had a lot of shoppers, a lot of enthusiastic
women eyeing the products they wanted to purchase. The store was quite spacious and well organized;
it had a very light airy feel to it not clustered at all. The store was well
lit, and the color theme was basically the classic black and white, no bright
and abrasive colors.
There were a huge variety of high end brands of makeup and
skin care to choose from. Some of the brands that are available for purchase
are Makeup- Forever, Urban Decay, Too Faced, Bobbi Brown and Stilla just to
name a few . There were testers for all the products in the store complete with
sanitary stations at every display. The main focus of the store was their “Beauty
Station” where I could see women getting makeovers, I could see makeup artists
explaining how to use the products and giving the customer their individual
attention. The store had approximately 20+ employees, I would say a bit
understaffed, based on the amount of women waiting in line to get their makeup
done at the beauty station.
Overall it was a wonderful
shopping experience, I frequent Sephora stores a lot especially the stores
located in Queens and I can say that it is always a pleasure shopping there.
The staffs are always very helpful and kind, never fussy or arrogant. Sephora
never disappoints, they anticipate their customers every needs and I am truly a
satisfied customer.
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