Ch. 15 - Retailing
There were a huge variety of high end brands of makeup and skin care to choose from. Some of the brands that are available for purchase are Makeup- Forever, Urban Decay, Too Faced, Bobbi Brown and Stilla just to name a few . There were testers for all the products in the store complete with sanitary stations at every display. The main focus of the store was their “Beauty Station” where I could see women getting makeovers, I could see makeup artists explaining how to use the products and giving the customer their individual attention. The store had approximately 20+ employees, I would say a bit understaffed, based on the amount of women waiting in line to get their makeup done at the beauty station.