Ch. 18 - Sales Promotion and Personal Selling
The tools that
are used by Sephora for consumer sales promotion are often coupons, online
sales promotion, point-of-purchase display, sampling and their beauty insider
loyalty program Sephora, a leader in the beauty business uses many sales
promotion activities to stay ahead of the game. Sephora uses consumer sales promotion
which is targeted to the ultimate consumer market. The types of consumers that Sephora
targets are loyal consumers, brand switchers and price buyers., a client
loyalty program as a way of thanking clients with special products, exclusive
information, and an all-access pass to personalized beauty. Sephora
offers online promotion codes, which consumers can use on the company’s website
to get discounts, free shipping and exclusive gifts. Sephora also sets up point-of-purchase
display, which is set up the store to advertise specific products and induce
impulse buying.
free online promo code |
point of purchase display |
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