Ch. 18 - Sales Promotion and Personal Selling
The tools that are used by Sephora for consumer sales promotion are often coupons, online sales promotion, point-of-purchase display, sampling and their beauty insider loyalty program Sephora, a leader in the beauty business uses many sales promotion activities to stay ahead of the game. Sephora uses consumer sales promotion which is targeted to the ultimate consumer market. The types of consumers that Sephora targets are loyal consumers, brand switchers and price buyers., a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. Sephora offers online promotion codes, which consumers can use on the company’s website to get discounts, free shipping and exclusive gifts. Sephora also sets up point-of-purchase display, which is set up the store to advertise specific products and induce impulse buying.
|free online promo code|
|point of purchase display|