Sephora’s global marketing approach
has paved the way for their overall immense success. Sephora has revolutionized
the global beauty business. Sephora operates approximately 1,300 stores in 27
countries worldwide including:
Sephora has an expanding base of over 300 stores across North America.
The first U.S. store was opened in New York in 1998, its first Canadian store
in Toronto in 2004. Sephora's North American headquarters is located in San
Francisco, with corporate offices in New York and Montreal.
Individual attention to customers is key Sephora’s success all over the
globe, and the company’s marketing team takes a multichannel approach to
delivering it. Sales consultants trained in skincare, haircare, makeup,
fragrance and general beauty know-how are on hand to help in the stores. Email
and web marketing, via Sephora.com and Facebook, reinforce and continue the
personal attention that customers receive in Sephora’s uniquely designed stores.
Sephora realized early on identifying individual tastes and preferences play a
critical role in securing customer loyalty all over the world. Sephora has one
of the savviest and most sophisticated customer relationship management
programs to be found in any industry.