Sunday, September 30, 2012

Ch. 5 - Developing a Global Vision

 Sephora’s global marketing approach has paved the way for their overall immense success. Sephora has revolutionized the global beauty business. Sephora operates approximately 1,300 stores in 27 countries worldwide including:

  • China                                                
  • Italy                                                   
  • Mexico                                             
  • Brazil                                                
  • Canada                                            
  • USA                                                  
  • Portugal                                            
  • Greece
  • Polska
  • España
  • Türkiye
  • Česká Republika
  • France
  • Nederlands
  • Románia

Sephora has an expanding base of over 300 stores across North America. The first U.S. store was opened in New York in 1998, its first Canadian store in Toronto in 2004. Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal.

Individual attention to customers is key Sephora’s success all over the globe, and the company’s marketing team takes a multichannel approach to delivering it. Sales consultants trained in skincare, haircare, makeup, fragrance and general beauty know-how are on hand to help in the stores. Email and web marketing, via and Facebook, reinforce and continue the personal attention that customers receive in Sephora’s uniquely designed stores. Sephora realized early on identifying individual 
tastes and preferences play a critical role in securing customer loyalty all over the world. Sephora has one of the savviest and most sophisticated customer relationship management programs to be found in any industry.


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