Saturday, September 1, 2012

      Ch.1 Overview of Marketing  (Brief History and   Mission Statement)

Brief History of Sephora

Sephora is the most successful chain of perfume and cosmetics store in France. It is also known and loved by diverse men and women all around the world. Sephora was founded by Dominique Mandonnaud in 1970 with her vision of putting a futuristic spin on the cosmetic retail business. Sephora introspective take on beauty retail makes knowledge of  beauty accessible to their clientele. Sephora developed "Science of Sephora." This program ensures that their representatives are trained to identify skin types, have knowledge of skin physiology, the history of makeup, application techniques, the science of creating fragrances. Sephora developed their own cosmetic label and in addition carries higher end emerging brands across a broad range of product categories including skincare, color, fragrance, body, smilecare, and haircare. Owned by Louis Vuitton Moet Hennessy (LVMH), the world's leading luxury goods group. Sephora operates approximately 1,300 stores in 27 countries worldwide, with an expanding base of over 300 stores across North America. Sephora opened its first U.S. store in New York in 1998, its first Canadian store in Toronto in 2004. Sephora's North American headquarters is located in San Francisco, with corporate offices in New York and Montreal. Also was launched in the U.S. in 1999 and Canada in 2003, the foremost beauty site on the Internet is also Sephora's largest North American store in terms of sales and selection of products and brands. In 2007, Sephora launched a client loyalty program as a way of thanking clients with special products, exclusive information, and an all-access pass to personalized beauty. The Beauty Insider program is available in Sephora stores nationwide and at In 2009, Sephora launched V.I.B. [Very Important Beauty Insider], a premium level for Beauty Insiders giving clients access to exclusive gifts, event invitations, and early access to select products. Sephora is highly regarded as a beauty trendsetter, thanks to its unparalleled assortment of prestige products, unbiased service from experts, interactive shopping environment. 

Sephora's Mission Statement 

According to Sephora's About Us

To build the most knowledgeable and professional team of product consultants in the beauty industry.

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